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LIDER A.S.
Lider A.S. serves as the Marketing and Advertising Agency of our group.
In collaboration with Istanbul Bus Management Office, our agency is soon to start a Radio Channel integrated into public busses in Istanbul. The radio channel will be broadcasted in 2500 busses and reach approximately 2,5 millions of listeners.
The channel's schedule will be equally shared by Turkish pop music and advertisement. Taking that an average passenger will stay on the bus for 30 minutes, once the radio starts it's broadcasting it will be the most listened radio station in Istanbul
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